A simpler, more fulfilling lifestyle
“Perhaps you yearn for a more unencumbered lifestyle that allows you to focus on what you
want to experience and accomplish.”
This was the opening line of a marketing email I recently received. Like most marketing emails, I
don’t know how I got on this list. But those marketers got their targeting right…they were
pitching a new “active adult” community, noting that such communities have emerged to offer a
“simpler, more fulfilling” lifestyle.
How did this marketing message define this promised lifestyle? Here’s a list of features drawn
from the appeal:
– a socially engaged, maintenance-free lifestyle
– easy access to exciting dining, shopping, and entertainment
– walkable social setting
– resort-style amenities, convenient services and opportunities for social engagement
– an active and social lifestyle by organizing events, clubs, and activities that foster social
engagement
– an outdoor social deck with green space, a grilling area, a bocce court and outdoor
entertainment space
– a private dining area, on-site gym, concierge, activities director and lifestyle
programming
Admittedly, the plans for the Rachel Carson EcoVillage don’t include a bocce court (yet!), on-site
gym or concierge…and many of our “resort-style” amenities will be provided by Mother Nature
herself, given our wooded setting. But I’m struck by how the developers of this advertised
lifestyle community are creating many of the same features that we will enjoy at our new
Providence Heights location.
There are important differences too. We’ll have a shared dining area in our Common House that
allows for group meals and activities. Instead of an activities director, we’ll all work together to
develop “lifestyle” programming. Many of our founders are looking forward to working together
on a community garden. We’ll also work together to make shared decisions and meet the needs
of the community. Plus, as an EcoVillage, we’ll share a mission to live more lightly upon this
Earth.
The most significant difference is that instead of buying into a lifestyle community, we are
creating our own. And all of us who are moving to RCE are seeking more than social
engagement, we’re seeking a true community…one united by a shared sense of purpose and
desire to make a positive difference.
Creating that community will take work—and of course, at times it will be challenging too. To
me, this epitomizes what it really means to have an “active adult” lifestyle, one that is both
fulfilling and meaningful—and doesn’t require a concierge!
-Betsy H., Founding Member & future resident of RCE, January 18, 2024


